Kylie Jenner Velvet Rope Launch – Camp PUMA
Goya Studios recently hosted Camp PUMA to celebrate the launch of the brand’s new women’s collection, Velvet Rope. Hosted in Goya’s Stage A, the morning event began with a hip hop yoga class for 100 influencers. All attendees were gifted yoga pants and a sports bra from the new collection. The class was followed by a reception for 200 guests with cocktails, snacks and music by SIMIHAZE.
PUMA ambassador Kylie Jenner is the face of the Velvet Rope collection, which includes graphic leggings, sports bras, leotards and tearaway pants. The collection’s color palette is mix of copper, silver, black and olive.
The “tech-infused collection” is inspired by the idea of the Velvet Rope that represents the divider between the line the and party. You can wait in the line or you can choose to stand out and “slay doubts and live fierce” as the campaign’s tagline suggests.
About Goya Events
Situated in the heart of Hollywood on Selma and Cahuenga, Goya Studios is one of the most sought after locations for events of all sizes for A-List corporate and celebrity clientele. The private parking lot can connect all three stages, allowing for outdoor activation and open space throughout the entire campus. The design-forward facility provides cutting edge technologies for branding, lighting, sound activations, and signature special effects. Goya also provides high-end, in-house catering, as well as full-service equipment rental and event production capabilities. The space can accommodate guest counts starting at 50 and going up to 1200.
About Stage A
Offering 4600 square feet of space, brick walls and polished concrete floors, Goya’s Stage A is the perfect space for a film or video shoot. The stage has also been used for a variety of events and rehearsals, including Puma’s Camp Puma and Spike TV’s Lip Sync Battle Michael Jackson Tribute.
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